Stefan van der Vlaghttps://stefanvandervlag.com/blog/Notes on what I learn building companies. The checkout's hidden settings: tracking, consent and SEOhttps://stefanvandervlag.com/blog/checkout-tracking-consent-seo/https://stefanvandervlag.com/blog/checkout-tracking-consent-seo/Thu, 29 Oct 2026 12:00:00 GMTCheckout tracking, cookie consent and noindex settings decide what you can measure. Here is my setup, a 10-minute audit and what I'm tuning next. Checkout trust badges and guarantees that do workhttps://stefanvandervlag.com/blog/checkout-guarantees-trust-badges/https://stefanvandervlag.com/blog/checkout-guarantees-trust-badges/Tue, 27 Oct 2026 12:00:00 GMTCheckout trust badges help, but a guarantee repeated in the right spots does more. See my checkout's setup and the upgrades I'm testing next. How I run 4 software products with a small team and AIhttps://stefanvandervlag.com/blog/small-team-ai/https://stefanvandervlag.com/blog/small-team-ai/Mon, 26 Oct 2026 12:00:00 GMTA small team and AI can run several software products. Here is how a shared foundation, 1 job per app and AI first production make it work for me. Checkout social proof: calm the last doubthttps://stefanvandervlag.com/blog/checkout-social-proof/https://stefanvandervlag.com/blog/checkout-social-proof/Sun, 25 Oct 2026 12:00:00 GMTCheckout social proof calms the last doubt before payment. See where my checkout puts its testimonials and which proof tests I'm running next. Order bumps that buyers thank you forhttps://stefanvandervlag.com/blog/checkout-order-bumps/https://stefanvandervlag.com/blog/checkout-order-bumps/Fri, 23 Oct 2026 12:00:00 GMTAn order bump adds value at the moment of purchase. See how my checkout's bump stays honest and itemized, and the 4 upgrades I'm testing next. Ship it, then fix ithttps://stefanvandervlag.com/blog/ship-then-fix/https://stefanvandervlag.com/blog/ship-then-fix/Thu, 22 Oct 2026 12:00:00 GMTShip over perfect means launching when the core works and improving with real use. Here is how I apply a ship then fix approach to products and pages. Checkout coupon field: apply the discount up fronthttps://stefanvandervlag.com/blog/checkout-coupon-field/https://stefanvandervlag.com/blog/checkout-coupon-field/Wed, 21 Oct 2026 12:00:00 GMTA checkout coupon field sends buyers off to search for codes. Apply the discount up front instead. See how my checkout does it and what I test next. Price anchoring on a checkout page makes the deal obvioushttps://stefanvandervlag.com/blog/checkout-price-anchoring/https://stefanvandervlag.com/blog/checkout-price-anchoring/Mon, 19 Oct 2026 12:00:00 GMTPrice anchoring shows a big number next to your price so the deal is obvious. See how my Clepher checkout does it and how I'm tightening the numbers. Paid traffic first, organic as the multiplierhttps://stefanvandervlag.com/blog/paid-traffic-first/https://stefanvandervlag.com/blog/paid-traffic-first/Sun, 18 Oct 2026 12:00:00 GMTPaid traffic first gives you fast feedback, and organic content multiplies what already works. Here is why I run Meta ads before I build an audience. A countdown timer on your checkout page that workshttps://stefanvandervlag.com/blog/checkout-countdown-timers/https://stefanvandervlag.com/blog/checkout-countdown-timers/Sat, 17 Oct 2026 12:00:00 GMTA countdown timer on a checkout page gives buyers a reason to act now. See how mine works, and why I'm moving to a real per-buyer deadline that keeps trust. Mobile checkout design that puts the form firsthttps://stefanvandervlag.com/blog/mobile-checkout-what-to-sacrifice/https://stefanvandervlag.com/blog/mobile-checkout-what-to-sacrifice/Thu, 15 Oct 2026 12:00:00 GMTGood mobile checkout design puts the form before the pitch. See why it works on my Clepher checkout and the overlay and tablet fixes I'm testing next. Checkout payment options that fit how buyers payhttps://stefanvandervlag.com/blog/checkout-payment-options/https://stefanvandervlag.com/blog/checkout-payment-options/Tue, 13 Oct 2026 12:00:00 GMTCheckout payment options decide how much a buyer types. See why card plus PayPal works on my Clepher checkout and the express checkout upgrades I'm testing. A downsell should change how people pay, not what they gethttps://stefanvandervlag.com/blog/downsell-payment-terms/https://stefanvandervlag.com/blog/downsell-payment-terms/Mon, 12 Oct 2026 12:00:00 GMTA good downsell changes payment terms, not the offer. See how my 2 downsells split the price or fix the term without ever weakening the product. Checkout form fields and why a short form convertshttps://stefanvandervlag.com/blog/checkout-form-fields/https://stefanvandervlag.com/blog/checkout-form-fields/Sun, 11 Oct 2026 12:00:00 GMTEvery checkout form field costs the buyer time. See what my Clepher checkout asks for, why a short form works, and the 5 upgrades I'm testing next. No navigation, but plenty of help: keeping buyers focusedhttps://stefanvandervlag.com/blog/checkout-page-navigation-exits/https://stefanvandervlag.com/blog/checkout-page-navigation-exits/Fri, 09 Oct 2026 12:00:00 GMTCheckout page navigation should go, but help should stay. How my checkout removes the menu, keeps phone, email and chat, and what I'm testing next. Why I sell a $17 book instead of giving away a free PDFhttps://stefanvandervlag.com/blog/buyers-not-browsers/https://stefanvandervlag.com/blog/buyers-not-browsers/Thu, 08 Oct 2026 12:00:00 GMTA paid entry offer beats a lead magnet. See why I sell a $17 book instead of a free PDF, and how buyers not browsers shapes my whole funnel. Form left, pitch right: where your checkout form should sithttps://stefanvandervlag.com/blog/checkout-form-position/https://stefanvandervlag.com/blog/checkout-form-position/Wed, 07 Oct 2026 12:00:00 GMTCheckout form position matters. I put the form left and the pitch right on desktop, form first on mobile. Why it works and the upgrades I'm testing next. The loading screen that frames your checkout as securehttps://stefanvandervlag.com/blog/checkout-form-loading-delay/https://stefanvandervlag.com/blog/checkout-form-loading-delay/Mon, 05 Oct 2026 12:00:00 GMTA checkout loading screen sets the security frame before the form appears. How mine works, what loads behind it, and the delay test I'm running next. Why every app I build does 1 jobhttps://stefanvandervlag.com/blog/every-app-does-one-job/https://stefanvandervlag.com/blog/every-app-does-one-job/Sun, 04 Oct 2026 12:00:00 GMTA one job app is easier to explain, build and sell. See why every product I build does 1 job, and the rule I use when a new idea doesn't fit. Know what your email platform adds to your checkout linkshttps://stefanvandervlag.com/blog/email-link-parameters-checkout/https://stefanvandervlag.com/blog/email-link-parameters-checkout/Sat, 03 Oct 2026 12:00:00 GMTEmail link parameters like vgo_ee and gclid ride on your checkout link. Here is what each does, how I carry gclid into my checkout, and a 5-minute audit. Your checkout link is part of your checkouthttps://stefanvandervlag.com/blog/checkout-link-is-part-of-your-checkout/https://stefanvandervlag.com/blog/checkout-link-is-part-of-your-checkout/Thu, 01 Oct 2026 12:00:00 GMTA prefilled checkout link removes typing and carries your offer. How mine works on a checkout converting 50 to 60% of visitors, and what I'm testing next.