Thoughts
Thoughts · How I run 4 software products with a small team and AI
A small team and AI can run several software products. Here is how a shared foundation, 1 job per app and AI first production make it work for me.
Thoughts · Ship it, then fix it
Ship over perfect means launching when the core works and improving with real use. Here is how I apply a ship then fix approach to products and pages.
Thoughts · Paid traffic first, organic as the multiplier
Paid traffic first gives you fast feedback, and organic content multiplies what already works. Here is why I run Meta ads before I build an audience.
Thoughts · A downsell should change how people pay, not what they get
A good downsell changes payment terms, not the offer. See how my 2 downsells split the price or fix the term without ever weakening the product.
Thoughts · Why I sell a $17 book instead of giving away a free PDF
A paid entry offer beats a lead magnet. See why I sell a $17 book instead of a free PDF, and how buyers not browsers shapes my whole funnel.
Thoughts · Why every app I build does 1 job
A one job app is easier to explain, build and sell. See why every product I build does 1 job, and the rule I use when a new idea doesn't fit.